People can’t scale | So what, is that the Web’s fault?

September 18, 2008

You hear that statement a lot, right? People don’t scale. Whether it’s stories of endless email or having to ‘trim down’ their RSS feeds or Twitter followers, people can’t keep up with it all. So my thought today was to take the contrarian view and ask, “So what, is that the Web’s fault?”

As everyone knows by now, anyone can post content (regardless of quality). I think the Web community does a good job of filtering the best stuff to us whether through Twitter, delicious, Banktastic, etc. But now, every time I either consider adding a new feed or following someone on Twitter I do a double check:

“Do I really want to do this?”

“Do I really want to muddy the waters with new content?”

That stinks. It’s not the Web or these services fault that I, the individual, can’t process it all. We have this beautifully decentralized ’service’ that allows the tapping into the most brilliant minds in the world with a click of a button but we don’t because we “can’t keep up.” How sad really…

I guess my question is, how do we overcome? Is it the 10% stuff that Google’s Marissa Mayer was talking about at the Techcrunch52? Semantic search via service like Twine?

The Web is leaps and bounds better than what we had before it but now with the firehose busting at the seams, how do we continue to process more efficiently? Come on, you’re smart, let us know what you think.

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